Rosenzweig & Company Assisting BMO To Find Best-In-Class Digital & Channels Marketing Leader

Position Specification:

BMO Vice President, Digital & Channels Marketing


We’re here to help, for all of life’s moments, no matter how big or small” is the guiding mantra for BMO Financial Group (“BMOFG”). BMOFG is a highly diversified, dynamic and successful financial services organization. Established in 1817, the Bank acknowledges its proud heritage, but today is firmly focused on the future. Key to that future is continued leadership in establishing and extending customer relationships, providing them with the tools and ideas to meet their individual financial goals. This includes easy-to-use, secure technology platforms and applications that fit their lifestyle and needs. In a very real sense banking today is a highly customized and personalized business and BMOFG recognizes that enhancing and deepening relationships with its customers is central to its continued success.

Indeed, reaching and engaging current and prospective customers through digital banking product and marketing programs is item one on the Strategic Priorities list for the Board, CEO Bill Downe and his management team. It is seen as a critical element in achieving industry-leading customer loyalty in a sector potentially vulnerable to new entrants wielding disruptive technologies.

BMOFG is fully committing its considerable resources to becoming a digitally-delivered banking and investment solution. An enhanced and website, as well as mobile banking applications, now allow customers to seek answers, transact and increase product knowledge anytime, anywhere. The ability to move monies from Canadian to U.S. dollar accounts through the bank’s mobile app - a first for a Canadian bank – is just one example of how it is making good on its goal to be recognized as the leading seamless financial services provider for customers across North America.

In support of this strategic business imperative, BMOFG seeks a dynamic, visionary Vice President, Digital & Channels Marketing, an individual who can take lead the effort to strengthen and deepen customer relationships across all channels and lines of business.

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