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Jim, a Strategic Partner at Rosenzweig & Company, offers over 20 years of groundbreaking leadership experience in the realm of global brand development, marketing, live entertainment, and promotion. In his role as Head of Worldwide Marketing for Parkwood Entertainment (Beyonce Inc.), he conceptualized and established the business unit to support the growth and development of one of the world’s most successful global consumer brands. Jim oversaw all aspects of marketing and business functions of the multi-million dollar “Beyoncé” and “Beyoncé Knowles” brands. He spearheaded the high profile, worldwide launch of “BEYONCÉ” in December 2013, employing an innovative, digital marketing strategy which went on to become Apple’s fastest selling sku in iTunes history and a focal point of Harvard University’s Strategic Marketing curriculum in 2014. He also executed the launch of the Mrs. Carter Show World Tour – the most successful tour launch in the brand’s history, selling nearly $80 million worth of tickets over a one week period.
Jim has carved out an extensive reputation for conceptualizing, developing and executing high profile global marketing campaigns for brands as diverse as Pepsi’s SuperBowl 2013 integrated marketing program, H&M, L'Oreal, Estee Lauder, J&J, Toyota, MasterCard, JP Morgan Chase and Goodwill, as well as celebrity portfolios such as Beyonce and Mariah Carey. Jim has also been instrumental in the monetization of the Sony / Columbia Records’ roster outside of North America. He has adopted creative and innovative approaches to marketing by using new technologies to create actionable marketing campaigns designed to forge compelling community oriented relationships with the end user. Jim has a proven track record of building highly efficient business unit teams that maximize immediate and future profitability.
Previously, as CEO of the Brian Reyes brand, Jim oversaw all business development, sales, marketing, production and distribution activities for a women’s designer apparel luxury brand. He successfully launched a consumer brand with top tier retailer partners such as Neiman Marcus, Saks Fifth Avenue, Barneys, Nordstrom, Bloomingdale’s, and internationally with distribution in Europe, Asia, Middle East, and South America as well as multiple online retailers. He spearheaded placements in print and online/social media outlets including the New York Times, the London Times, Wall Street Journal, Vogue, Harpers Bazaar, Elle, InStyle, Interview Magazine, People Magazine, Us Weekly, and Style.com, among others. He successfully secured sponsorships from Givenchy, Bobbi Brown, Tresemme, Oxygen Water, EMI Records, Juan Valdez, and Synergy Spa to raise brand awareness and collaborated on co-branded product with Manolo Blahnik, Judith Leiber, Sephora, Planned Parenthood, and Sigg Water Bottles.