Rosenzweig & Company Inc. is fortunate to benefit from the insight
and wisdom of an expert Advisory Board comprised of highly respected members
of virtually all sectors of the business community.
Seth Schachner is a highly experienced digital executive, with a background in entertainment, digital media and technology.
Schachner is Managing Director of Strat Americas, a Miami-based business development enterprise which provides strategic guidance and helps global clients connect with partnership and deal opportunities.
Most recently Microsoft Advertising’s Business Development & Strategy Lead, Latin America, Seth helped lead audience and revenue growth opportunities for MSN, Windows Live, and Microsoft’s forthcoming Windows 8 launch.
Seth spent eleven years with Sony Music, where he held senior digital business development roles in Latin America and for Sony’s highly successful Zomba Jive Records label group in North America.
Based in Miami since 2005, Seth’s mobile deals for Sony Music Latin America still stand as Sony Music’s biggest of their kind globally. In 2007, Schachner negotiated and successfully launched partnerships with Sony Ericsson and the artists Ricky Martin and Shakira, resulting in 2.3 million mobile handset sales and multi-million dollar endorsements for both artists.
Other experience at Sony included regional carrier deals with Telefonica and America Movil, Apple’s first music store in Mexico, and a variety of integrated artist deals, including a Ricky Martin memory card with Kingston Technologies, Toyota endorsements for the artist Camila, and an Avril Lavigne mobile handset.
Previously, Seth was VP Business Development at Liberty Digital and Director, Business Development at Viacom Interactive. Additionally, he was one of AOL’s first business development executives, negotiating its first content deals with the music industry. Earlier experience includes business development and financial roles at Universal Music Group and 20th Century Fox.
Seth continues to manage broader consulting and corporate development activities for his clients, in addition to, and as a complement to his executive recruitment work.
Seth is currently a member of Florida’s Film & Entertainment Advisory Council and previously served on the Global and Latin American boards for the London-based Mobile Entertainment Forum. Seth is a frequent public speaker, and earned BA and MBA degrees from Columbia University in New York.