Rosenzweig & Company - Advisory Board

ADVISORY BOARD

MARTIN ROTHSTEIN

Marty Rothstein has been an accomplished CEO, who has earned a reputation for delivering financial results and business growth to shareholders through periods of both economic growth and decline. Marty has been a CEO in the Corporate sector; a leader in the Not-for-Profit sector; a consultant to Privately Owned and Publicly Traded businesses on Strategic Thinking, Planning/Implementation, Marketing & Communications and Organizational Development.

Marty holds a B.Commerce Honors degree from the University of Manitoba and an MBA from the University of Toronto. He began his business career at General Foods Ltd. (now Kraft General Foods) and was trained in Product Management, the beginning of a career long commitment to Strategic Thinking and Brand Building.

Marty spent 27 years at MacLaren Advertising (now MacLaren McCann) including 5 years as EVP & COO and 4 years as President & CEO. As COO, he was the architect and implementer of the company’s diversification from pure media advertising to a complete communications company, which dramatically increased revenues and profits, while further strengthening long-standing client relationships.

In addition, Marty has been the CEO of Prism Communications and TMS Multimedia Corp., as well as President (now Chair) of the Heart & Stroke Foundation of Ontario. In each of these positions, because of the economic environment, Marty was called upon to define a new strategic direction, re-organize management and implement fundamental change. He has significantly increased his experience in new business start-ups and his knowledge about technology and the potential of the “new economy”.

For the past 8 years Marty has operated a consulting practice focused on Strategic Positioning; Re-Organization; Succession Planning; and Marketing and Communications.

Marty is currently a Partner and Chairman of Grasshopper Innovation Inc, a Toronto based software Development Company specializing in software solutions that automate marketing processes.

Marty is the Chairman of the Advisory Board of The Heart and Stroke Foundation Centre for Stroke Recovery, a consortium of Sunnybrook Hospital, Baycrest Hospital and the Ottawa Hospital Research Institute dedicated to world-class research in Stroke Recovery.

Over the course of his career, Marty has had lengthy and successful client relationships with an eclectic range of businesses including: General Motors, Molson, Royal Bank, The Bank of Nova Scotia, Investors Syndicate, London Life, Mutual Life, Imperial Oil, Unilever, Nestle, Johnson & Johnson, Kraft General Foods, Bristol Myers, Ciba Geigy, Hershey, Warner Lambert, Philips Electronics, Deere & Co., Coca Cola, Redpath Sugar, Maybelline Cosmetics, McNeill Consumer Products, Delta Faucet, S.C. Johnson, Quaker, IBM, Sears, Dominion A&P, Mac’s, American Express, G.E.Capitol, Lego, McDonald’s, Shopsy’s, Yellow Pages, Gorrie Marketing Services, Maritz Canada, Syngenta Crop Protection, Symantec Systems, Monsanto Seed, Schering Plough Animal Health, Wyeth Animal Health, Cargill, Agricore United. As well, Marty has had rewarding experiences with many small and medium sized enterprises in the course of his consulting career.